The Sony cell phone represents the major Sony Ericsson product since, for quite some time now, the two companies associated to combine one s expertise in consumer electronics and the other s technological leadership in communications. The founders of Sony Corporation were Masaru Ibuka and Akio Morita, however, they are not the parents of the Sony cell phone. The headquarters of the company are at Minato, Tokyo, Japan. Sony belongs to the wider range of consumer electronics and entertainment industry as they produce audio, video, televisions, communications and information, semiconductors, electronic components, motion picture, music, online business and play-station devices. In 2008 the company s total income was US4 billion from the total revenue of US100 billion. Plus, the number of employees working in Sony facilities worldwide was around 180,000.



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