24 May 2010

JW Marriott Hotel, Kuala Lumpur



Conducted by Distinguished Speaker:

Prof. John Macomber - Harvard Business School Professor



Objectives



This course will give leaders of Real Estate firms the tools and roadmap to compete and thrive in a time of volatility and disruption. Focusing on building and leading best in class organizations, the curriculum moves from cutting edge strategic thinking to implementation toolkit and finally to a custom tailored action plan for building an exceptional organization that can deliver outstanding projects.







Format



This program will use the Harvard Business School Case Study method, featuring analysis, interactive discussion, and sharing of best practices among participants. These sessions will be supplemented by lectures, presentations, and topical reading. Take away value will include understanding of key concepts and context as well as a highly developed toolkit around techniques and skills. There will be considerable focus on the integration of business requirements, project design, and financial configuration in both buildings and infrastructure.







Target Audience



This course is intended for executives in real estate, construction, architecture, and related firms who want to further develop their expertise in leading edge issues in finance and development.







Outline







Corporate Strategy for Real Estate Firms



· Industry Value Chain



· Business and Market Segmentation



· Vertical Integration



· Competitive Advantage







Applying Strategic Planning to Firms



· Core Competencies



·



Cutting Edge Business Strategy for Real Estate, Development and Construction Firms







Differentiation



· The Balanced Scorecard







Leading Change



· Tactical Choices



· Matching Strategies and



Resources



· Communication







Action Plan



· Markets and Customers



· Products and Services



· Resources and Objectives





ASIA PACIFIC DILIGENCE SDN. BHD.



Mailing Address: B-2-9A, Megan Avenue II, No.12, Jalan Yap Kwan Seng, 50450 Kuala Lumpur



Contact Person: Ms. Erna / Ms. Ai Wen / Ms. Chin Tel: 03-2162 6828 Fax: 03-2162 7828 / 03-2163 7828



Email: apd@po.jaring.my Website: www