Responsibilities:

· Implement and manage paid search (SEM) campaigns across multiple vendors such as Google AdWords and Bing adCenter.

· Analyze click-through rates and conversion across multiple platforms; quickly synthesize results and propose daily or intraday changes to optimize performance; Implement approved changes.

· Support display advertising campaigns by monitoring paid search activity and performance.

· Propose, deploy and manage A/B testing of messaging and landing page analysis across various terms and ad groups.

· Work with web analytics team to prepare paid search tracking reports for senior management, creating new reports as needed.

· Generate ad hoc reporting and analyses from paid search tools to support web site merchandising and sales strategy.

· Bid management, Keyword updates, creative copywriting, landing page optimization suggestion and analysis

· Monitor for click fraud, build business case against vendor and manage dispute and resolution process as needed.

· Stays aware of industry trends in Search Engine (both SEM and SEO) Marketing space.



Qualifications:

· Bachelor’s degree in Business, Marketing or Computer Science preferred

· Experience working with both search and display ad networks.

· Google AdWords certified is a plus.

· Minimum of 2-3 years experience. Prefer at least 2 years of hands-on experience optimizing and analyzing bidded PPC/SEM campaigns in Google AdWords and Microsoft adCenter.

· Experience with search engine marketing interfaces for deploying and managing paid search campaigns.

· Strong communication skills and the ability to command a presence when needed a must

· Must have strong Microsoft Excel skills, and ability to handle multiple high priority projects.

· Ability to change direction in managing online campaigns daily or intraday.

· A strong understanding of online marketing and statistical analysis

· Ability to work independently or in a team setting